Our Story
3 Arrows Coffee began in a small Wisconsin town, inside an old church building turned business center. Now a coffee shop and roastery. What started with a few chairs and a big vision has grown into a multi-location company across Wisconsin and Southwest Florida.
From the beginning, our mission has been simple:
Leave people with a little bit of good.
We believe coffee is more than a drink, it’s a way to show up for people. Whether we’re the first face you see in the morning or your quiet moment in a busy day, we’re here to serve with warmth, integrity, and intention.
The name 3 Arrows comes from the values that guide us:
Ethos – character,
Pathos – connection,
Logos – craft.
Love people. Love coffee.
That’s what we’re about.
Our Coffee & Farms
Coffee is people.
That’s why we work directly with farmers in Honduras, Brazil, Colombia, and Costa Rica, building relationships based on trust, not just contracts.
One of our longest-standing partners is Finca Terrerito, a family farm in Honduras known for sustainable practices and exceptional quality. Partnerships like this allow us to roast with purpose and know exactly where our coffee comes from and who it supports.
Not every bag we roast is direct trade, but every coffee we choose is rooted in integrity, flavor, and care for the people behind it.
Because when we say love people, love coffee, we mean all of us from farm to cup.

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